Holstein World: Describe your position at Holstein World. When did you first begin working, what are your primary responsibilities, favorite tasks, etc.
Frank Putman: I joined the staff of Holstein World in April of 2004, with the primary responsibility of working with breeders on their ad programs in print or online. The geographic area that is my beat is the eastern region of the US. I also cover Holstein events in that area (and report on them), be it sales, shows or conventions. It is also my pleasure to visit breeding establishments in that area and share with our readers the news that these breeders are making. There is no favorite task. Actually there are no tasks. All is pure enjoyment. From helping in the creation of ads or seeing the pride and pleasure of breeders that win in the show ring, sales ring or at home with their breeding programs.
Holstein World: Share with our readers a little bit about your personal background. What you did before Holstein World, schooling, family members, pets, hobbies, etc.
Frank Putman: I was born on a dairy farm (so many years ago). I have bred, milked and shown Holsteins. I have worked as a fitter for sales and shows. I have spent 9 years as a salesperson for a major AI firm. I have had the pleasure of selecting for consignment sales as well as locating cattle for clients. I also served as a merchandising representative for NY Holstein for a brief period. Reflecting on this, I would say that I have been preparing for my employment with Holstein World for many years. I have either been in or seen all sides of the business.
Holstein World: What is one of your favorite memories working here? Most exciting accomplishment?
Frank Putman: My favorite memories continue to be the interaction with people and the pleasure of working with a selfless group of people who always want to produce a quality product that serves our industry. In many ways, our goal is the breeders’ goal. It is always exciting to see plans and promotion come to fruition and the desire for readers to “get their hands” on the latest issue, when attending an event.
Holstein World: Is there any additional information you’d like to share?
Frank Putman: The only other item I wish to share is that we are always just a phone call away when you have any questions on promoting your cattle. Remember that all other breeders have full schedules and can only learn of your product if you serve it up to them. You do not go through a fast food drive through without seeing the menu. How else would you know what they are serving?