Holstein World: What elements of marketing does the American Guernsey Association provide for its members? What things have worked well and been the most beneficial to the membership?

Seth Johnson: Through Guernsey Marketing Service, the AGA essentially provides full service in marketing from private treaty sales to herd dispersals to annual consignment sales. We manage five consignment sales each year and assist with another four. Since there are no commercial entities that specialize in marketing Guernseys, we feel that it is important to provide this service to our members so that they feel confident that public sales are being conducted with the highest integrity and that there is continuity in the effort to market high-quality animals from year to year. I think that buyers and sellers trust that they will be treated fairly by the AGA.

Our marketing activity also allows us to directly work with the many individuals that call the AGA looking to purchase Guernsey cattle or embryos. We have been very active in marketing embryos in recent years. We help facilitate everything from the sale to shipping/delivery of the embryos to make sure the buyers are happy and successful with their purchases. There aren”t Guernseys for sale in every town, so we try to be a clearinghouse where people can call and we can send them in the right direction to find what they are looking for or actually go find it for them.

This entry was posted on Wednesday, January 17th, 2007 at 9:25 am by sschmidt and is filed under Guest Blogger Series. Hits for this post:11 You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.