Holstein World: Willow’s Edge has hosted many successful sales in the past years. What is it about your breeding and merchandising program that allows you to market so many animals every few years?

Willow’s Edge: Willow’s Edge has hosted a sale every 2 years since 1996 simply because we had to….we were over stocked and had too many cattle to sell private treaty. We have healthy cows which live a long time and have consistent calving intervals. We believe this is the result of the careful calf care, which we mentioned earlier this week. Our female ratio is about national average at 46%. And can be lower when we are using our own heifers for recipients since the ET’s tend to be bulls. We have regular advertising “to tell” customers about our cattle and we show cattle so that customers “can see” our cattle. And, most importantly, we have repeat buyers that do the marketing for us.

This entry was posted on Wednesday, January 24th, 2007 at 9:06 am by sschmidt and is filed under Guest Blogger Series. Hits for this post:1388 You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.