Get to Know - Julie Brown
Holstein World: Describe your position at Holstein World. When did you first begin working, what are your primary responsibilities, favorite tasks, etc.?
Julie Brown: I came to Holstein World five years ago in November 2001 as a Breeder Advertising Representative/Associate Editor. One year ago I became the Livestock Advertising Sales Manager/Associate Editor. My primary responsibilities have been and remain working together with breeders on print and internet advertising for maximum industry exposure and to expand their income opportunities through effective marketing and advertising. I truly enjoy the study of cow families, the bloodlines, compiling effective ads and entire advertising campaigns. I also am privileged to attend and provide coverage for sales and show events around the country.
Holstein World: Share with your readers a little bit about your personal background. What did you do before Holstein World, schooling, family members, pets, hobbies, etc.?
Julie Brown: I grew up on a registered Holstein farm at Marionville, MO. I had many responsibilities including milking, feeding, meeting the dairy sanitation and inspection requirements and registration of animals. My brother and our parents still dairy on the farm at Marionville. I graduated from Missouri State University, then worked for Missouri Holstein Association for five years part-time. When my husband Russell and I were married our business became Julie-B Holstein, a small elite herd of cows and replacement dairy heifer operation. We showed cattle extensively including the All-American Produce of Dam in 1999. Labor and industry infrastructure became difficult in southern Missouri, so I made a decision to sell my herd in small groups as they were fresh or springing beginning in spring 2001. That fall, I went to work for Holstein World. I love animals of all kinds and have many pets, both domestic and wild! The domestic ones include cows, horses, and cats. My hobbies include fishing, sewing, photography, reading, music, and cooking.
Holstein World: What is one of your favorite memories working here? Most exciting accomplishment?
Julie Brown: It is too difficult to pick one, because there are many. I enjoy working with everyone on staff very much, we strive to work hard and have fun doing so. I will always carry memories of the Century Celebration Sale at Holstein World. I enjoy industry camaraderie at events such as shows and sales, and I have enjoyed interacting with people I have met as I have been traveling to these events. One of my personal greatest accomplishments comes when a client is very pleased with the results of the work our staff has done, and our combined efforts pay off with tangible success in terms of merchandising income and recognition for them.
Holstein World: Is there any further information you would like to share?
Julie Brown: In any industry, there is no more effective means of raising income potential than a consistent, regular program of advertising. This component of the registered cattle business is every bit as important as your accountant, veterinarian, nutritionist, or banker. You can feel comfortable assigning the details of your advertising program to the professional staff at Holstein World. The most effective way to do this is to assign a budget to this area and see what options are available to maximize your efforts with this number. Day in and day out, over the long term, advertising does not cost, it pays. The key is making a plan and sticking to that plan just as you do in your work each day.