All Breed Access: What elements of marketing does the Canadian Milking Shorthorn Society and Jersey Canada provide for its members? What things have worked well and been the most beneficial to the membership?

Ryan Barrett: Our main marketing activities for the CMSS include:
- publication of our annual magazine, The Improver, with both a domestic and international distribution
- we help broker private treaty sales, primarily to new breeders looking for a reputable source for genetics
- we aid in marketing embryos through our website at www.cmss.on.ca
- we organize a National Sale each year in September featuring top genetics from across the country
- we do select advertisements in industry magazines to promote the breed to the dairy industry

In terms of Jersey Canada, our main marketing efforts include:
- support of our regional associations, who are doing fieldwork in our four main geographical regions
- publication of the Canadian Jersey Breeder magazine
- publication of the Jersey Insider newsletter
- maintenance of our bilingual website at www.jerseycanada.com
- direct marketing to all of Canada’s dairy producers through annual marketing brochure campaign, distributed with popular press magazines

This entry was posted on Tuesday, February 27th, 2007 at 8:47 am by sschmidt and is filed under Guest Blogger Series. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.