Holstein World: Showing is a big part of your merchandising program. How does it help you to market your animals? Do you participate only in country shows or have you shown internationally as well? What other venues do you use to tell people about Mantano Holsteins?

Saul Dorado Rodriguez: We love to participate in as much local and national shows as we can because it is a good form to compare the work of selection who you make all the year. So far, we have only participated in local and national shows, but within the next year, probably some international shows too!

Showing helps very much in our sales since people can see the quality of our cattle and it presents an opportunity to us every time that we can visit with people who show and those who just visit the shows. They”re all members of the industry and they”re all potential customers when it comes to merchandising cattle and embryos. It’’s also a lot of fun to do something “recreational” with fellow breeders.

In a few days, we will start our new webpage in English, with our cow families, many photos and embryos on sale. This is a great way for us to reach a large number of Holstein breeders around the world who might be interested in doing business with us.

This entry was posted on Wednesday, April 11th, 2007 at 6:48 am by kknutsen and is filed under Guest Blogger Series. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.