Randy Gross addresses State Leadership Luncheon
Outgoing Holstein Association President Randy Gross addressed the State Leadership Luncheon yesterday. He talked about analyzing state organizations according to the S.W.O.T system-which stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are mostly internal to an organization such as staffing and membership, while Opportunities and Threats can nearly always be categorized as coming from sources external to an organization, such as new ways to promote in terms of Opportunity, or Competition, in terms of Threats, for example. State organizations are historically the lifeblood of the National organization, and the leaders of these entities can make a big difference in terms of the success of both.