Expo Elite Sale
The inaugural edition of the Expo Elite Sale is underway at the Sheraton in Madison, WI.
Final average: $11,697
Lot 1 $50,000-1st choice Shan x Pine-Tree Diva Mint *PO, GTPI 2192, a Colt-P from the EX-92 Rudy Missy family. Guaranteed POLLED and above PA! Sold to Bovine Genomic Partners
Lot 2 $15,000 -1st choice MAS x Kulp-Dale Adv Romona-Red *PO VG-88, GTPI +1823, an Advent x VG-88 Redman x EX Perk Rae
Lot 4 $20,000 -Curr-Vale Uno Delmira RC GTPI +2438, #1 RC Numero Uno and #2 GTPI RC of breed. Potential 8th generation EX! Her dam is Curr-Vale Goldwyn Delicious EX-91
Lot 5 $41,000 -1st choice Shan x Ri-Val-Re Bookem Hero GTPI +2474, the #2 Bookem of the breed. 1st calves available from Hero . Her next dam is a VG Socrates x VG-88 Shottle
Lot 6 $2500- Six IVF female embryos by Shan or MAS x Bookem Hero
Lot 7 $35,000 -MS Annas Epic Andreya-ET GTPI +2409 x Freddie x EX-92 Goldwyn Ariel
Lot 8 $24,000-ND-Druvale JB Uno Sissy *RC +2390, #2 RC Numero Uno and #9 GTPI RC female of the breed. Her dam is a Destry x VG-86 Advent, full sister to EX-92 Lil Socks backed by the Roxys.
Lot 9 $15,000-Ri-Val-Re Petrone Abiga GTPI +2364 x VG-87 Goldwyn x VG Oman
Lot 10 $17,700 -MS Brasilias Snow-Blue GTPI +2065 x EX-92 Regancrest Brasilia- Her ONLY Snowman!
Lot 11 $15,500- ZBW-SHD Domain Dazzle GTPI +2192, carrying an ultrasound Mogul female. Her dam is VG-87 EX-MS Planet x VG-88 Elegant x 2E-93 Durham x 4E-95 Rud Zip.
Lot 12 $13,000- 1st choice Shan x Brandt-View Colby Kimber VG-85 GTPI +2201, #1 Colby daughter. Next dam is VG-87 Potter x VG-88 BW Marshall x EX Duster
Lot 13 $12,200-1st choice Shan x Ensenada Alan Peggy VG-86 GTPI+2178, a maternal sister to Planet.
Lot 14 $8700-1st choice Shan x Ms Apples Alexis *RC VG-87 GTPI +1980 x 2E-95 Apple-Red
Lot 15 $8000-1st choice MAS x MS Apples Audrey-Red, GTPI +1962, Nom All-American R&W Spring calf 2011. She is a Destry x 2E-95 Apple-Red
Lot 16 $800- Six MAS embryos x MS Apples Audrey-Red, GTPI +1962
Lot 17 $9500 – 1st choice Special Effect, Ladd P or Realtime x MS Apples Alanna *RC GTPI +1916, a Goldwyn x 2E-95 Apple-Red
Lot 20 $11,500- 1st choice of eight females by Alchemy & Epic x Des-Y Planet Silk *RC VG-87 GTPI 2208, the #1 GTPI RC cow!
Lot 23 $12,000-1st choice Guaranteed RED Observer x VG-88 Islehaven Gold Dancer-Red
Lot 26 $10,000 -1st choice by Paige, Sympatico, Valentine, Destined, Latimer, Dakker or Showdown x Ri-Vale-Re Soto Erin P *RC & PO GTPI +2126
Lot 27 $8200- Ri-Val-Re Alchy Positve GTPI +2409 x Niagra x VG-86 M-Leader
Lot 29 $7500- 1st choice Earnhardt P or MAS x MS Welcome Pal Tanisha GTPI +2225 x VG-87 Colby. Guaranteed Polled and above PA or 50% reduction in price
Lot 31- $7000 BVK Goldwyn Abigail VG, a Goldwyn x 2E-94 Chief Adeen

Dan Brandt reading pedigrees

Ray LeBlanc & Troy Yoder working the room

Brian Craswell & Tom DeGroot looking over the catalog


Prior to the sale starting, a roundtable discussion was held talking about Marketing Genetics in this Fast Pace Marketplace. Featured panelists included John Andersen, Triple Crown Genetics, ID, Laurie Stanton, Stanton Bros. Limited, Ontario, Canada, and Troy Yoder, Tramilda Holsteins, GA.
Some of the discussion was to get thoughts on the panelists on genomics. All three men said that their philosophy in purchasing genomic animals was to look for good cow families and return on investment potential. They all said that they do not necessarily buy from the top of the genomic lists, but rather spread the risk and buy animals that are slightly lower. This will allow them to buy more than one animal and include some diversity.
Polled animals was another topic. All three panelists are using polled bulls and recognize that you have to sacrifice some GTPI points for using these bulls. They believe that polled is here to stay and it is especially attractive to find Lawn Boy free pedigrees.
The technology of IVF was discussed. All of the panelists have used the technology on a limited basis, with John Andersen recently increased their usage by doing it in-house now. It was brought up does this technology help or hinder marketing efforts. Troy Yoder mentioned it is a double edged sword, being that you can do cows that did not work conventionally and have the opportunity for more females, but this can also flood them market, where there are 50-60 or more females from a cow. The other panelists agreed that IVF has a place, but may not be for everyone.
Another topic was the future of bull marketing. John Andersen mentioned he does not think there will be much of a chance, there will be a shift in the top bulls. Laurie Stanton agreed, that a marketing arm needs to be in place and many breeders do not have that network set up. It is not as easy as it appears. Troy Yoder said that they have not signed any bull contracts recently. He feels that the breeders need to benefit more and receive more money for their bulls.
