This past Friday, October 19th on the scenic farm of Best Sunrise, Shirley and Richard Best watched their life’s work paraded before the largest crowd to perhaps ever attend a dispersal sale in the mid west. An estimated 350 people crowded into the large tent set on the rolling hillside near Houston, Missouri. After a short equipment auction, the introductions began at 10:30 and at 1:30 the 216 head of Registered Holsteins were sold. Selling every lot individually, auctioneer Gary Estes started in high gear and never shifted down until the last individual was sold. The sale staff of Burton & Associates (Larry Kleiner, Robert Yeoman, Bobby Griggs, Les Terpstra, Todd Searles and Steve Crumley) were wired to the crowd and each had their hands full as the bids came from every corner of the tent. The buyer’s list included breeders from 8 different states with 3 or 4 other states represented in the crowd. The higher seller in the sale was the fancy and well bred Braxton October yearling selling for $3100 to Michelle Hasheider, Okowville, IL. The truly amazing statistic of the sale is with a $3100 top and only 21 other individuals selling for $2000 or more, the $1580 average indicates the strong and consistent demand throughout the sale.

The Best Sunrise Dispersal was like a scene from the past and we have to ask ourselves why. Why was this sale so successful when other sales this year have fallen short of expectations? The answer may be what many feel is missing in our industry today – integrity and credibility. Dairymen from across the country flocked to Houston, Missouri to buy a piece of that herd and to take home with them a “piece” of the integrity that Shirley and Richard Best have stood for from day one forward. This is the added value of Registered Holsteins – the integrity and credibility that goes with every animal represented by registration certificate and the names on that certificate. Today 216 people can add their name alongside Shirley and Richard Best’s and continue the reputation of integrity and credibility with their Best Sunrise purchases.

~Provided by Dallas Burton

Richard and Shirley Best, at left, introduce their family before the sale starts.

Taking a bid.

A large crowd was on hand hoping to bring home a piece of the Best Sunrise herd.

This entry was posted on Monday, October 22nd, 2012 at 8:55 am by jbennett and is filed under The Sale Ring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.