Saturday August 27th was a busy day for Holstein enthusiasts in Wisconsin! While the State Holstein Picnic was happening on Northern Wisconsin, International Protein Sires was celebrating their 20th Anniversary in the southern town of Reedsburg, WI. Hosted by IPS President, Ron Sersland, the afternoon was filled with good food, good fellowship and good laughs. HolsteinWorld was on the scene to capture this milestone in IPS history.

A fitting welcome for the event, an IPS semen tank marked the end of the Sersland’s driveway, which lead to a beautiful home and landscape!


A crowd filled with IPS distributors, both foreign and domestic, breeders of the IPS bulls, and other industry representatives!


Ron made an effort to thank each and every person who has, and still is, contributing to the success of IPS. Ron joked that similar to the moving company, “Two Men and a Truck,” IPS founders, Marlowe Nelson and Alvin Piper, were “Two Men and a Bull!” He praised these two men for their dedication to their passion. Still focused on “Breeding Cows, Not Numbers” IPS is also very committed to meeting the needs of their customers.

Ron Sersland, President of International Protein Sires, with co-founder Marlowe Nelson.

Distributors of IPS semen from the US, Canada and many countries abroad were honored. Here stands the group from Argentina, whom have been working with IPS for seven years. Ron’s business requires extensive travel, earning him 2 million miles from American-Airlines! Some of the countries IPS does business in are: Ecuador, Peru, Spain, Uraguay, Brazil, Mexico, Japan, Canada and most recently Saudi Arabia. Ron is fluent in both Spanish and Portuguese, and did the program in both Spanish and English.

Eric Taylor was honored for his 16 year career with International Protein Sires.

Part of the International distribution team!

Some of the domestic distribution team!

6HO699 REGANCREST MANDELIN-ET and 6HO999 G-TOCTIN-SM COLE-ET RC hold the record for most semen units sold at IPS. IPS had a great run in the August 2011 proofs, “While we had a limited number of new proven sire releases, our overall lineup improved significantly. In addition, we have added several new young sires with superior genomic information. These pacesetting genetics are finding great favor with the progressive minded dairy farmer,” shared Ron. The new hot-topic at IPS is the #7 Type bull of the Breed! Korona Gold Luster, 3.87T! Luster is backed by 3 EX Dams with over 40,500 lb. of milk! Another IPS favorite is Tycoon-Red, ranking #7 in the Breed for Productive Life and #4 for SCS. Needless to say, as we discussed the past of IPS, there is no doubt the future is exciting at International Protein Sires!